Explain Genovasi.

                Genovasi, a combination of Generasi and Inovasi or Innovation Generation, is the innovation organisation to propagate innovation and design thinking skills, creating services and solutions that improve the economy and quality of life. Genovasi recognises the importance of young people to the future of the country and how their skills as creative innovators will be instrumental to solving social, economic and environmental issues.

                Genovasi was announced by the Malaysian Prime Minister, YAB Dato' Sri Mohd Najib Tun Abdul Razak on August 1st, 2012. This "first of its kind" initiative in ASEAN will be spearheaded by Unit Inovasi Khas (UNIK) under the Prime Minister's Office. Genovasi will produce Innovation Ambassadors who will be catalysts for change to spread the concepts, best practices and applications of innovation. They will actively apply the innovation skills and methodologies they have learnt through Genovasi to real situations where innovation can bring about progress, a better quality of life as well as solutions for the nation.

Genovasi Innovation mission be expected to bring positive changes to three core areas:

-  Improvement of public service delivery within Government departments, ministries as well as   town councils

-  Improvement of the quality of life at villages and local communities

-  Creation of new economic wealth through entrepreneurship or industry game-changing efforts

                Design Thinking is a human-centred approach to innovation. It is rooted in an innovative and creative culture that seeks to combine empathy towards people with enthusiasm and curiosity for current and future technologies as well as with an entrepreneurial spirit to create new business concepts and to turn ideas into reality. It involves methods and tools from the fields of design and ethnography as well as practical skills from the fields of engineering and analytical and strategic skills of business.

Above all, Design Thinking is a mind-set for solving complex problems. Design Thinking involves not only designers but also people from other disciplines. In an iterative process a diverse and heterogeneous team identifies unmet, hidden and unarticulated user needs and desires, and creates solutions that are technologically feasible and economically viable. Design Thinking includes a methodological approach consisting of some phases that are run through in an iterative process.

The process begins with the framing of a design challenge in the form of a question that outlines the problem statement and possible search space for solutions. The design challenge is developed together with the Outreach Partner. Thereafter, multidisciplinary teams from Genovasi will go through iterative process from understanding to prototyping and testing of innovative problem solutions.